![]() ![]() Showcase Pages allow LinkedIn members to follow only the particular aspect(s) of a company that interest them. Why create a Showcase Page? It’s about relevance. Showcase Page FollowersĪ Showcase Page is an extension of your Company Page that’s focused on a particular brand, business unit, or initiative. For more tips on creating a Company Page your entire company is proud to promote, check out The LinkedIn Company Pages Playbook. You’ll also want your employees to help spread the word by listing themselves as employees of your company on LinkedIn, which automatically adds them as a follower. Then cross-promote on your other social channels. Create calls-to-action that encourage visitors to follow your Company Page. The following advice will seem overly simple but it bears mentioning anyway: The best way to get people to follow your Company Page is to ask. Links to your LinkedIn Company Page should be featured on your company website, blog posts, emails, newsletters, via a website “Follow” button, and even your other social accounts. Once your Company Page is up and running, promote it by proactively driving traffic to it from other sources. Add visual appeal, descriptions, highlight key offerings, and consistently share content. Start by making sure your Company Page is complete. Your Company Page is the centerpiece of your LinkedIn presence. ![]() Here are the various ways your company can add followers on LinkedIn: Company Page Followers Think of it as a long-term investment that pays dividends in the form of better marketing results. Marketers should aim to add followers through every stream, building their LinkedIn presence steadily over time. It’s simply easier to conquer marketing objectives when each piece of content you publish reaches a large, relevant audience.įortunately, there are multiple ways to build an audience on LinkedIn. Please enjoy the list as a reference for LinkedIn's most influenced members.The benefits of a large LinkedIn following are obvious. LinkedIn has over 400 million members, therefore making it tedious and probabilistic to come up with a totally accurate list. Recent LinkedIn updates made it possible to follow anyone.Īs the number of followers is a state of flux, I cannot guarantee the accuracy and others may have a higher number of followers. When a member clicked that button, they were instantly subscribed to all the content that Influencer shared. These business figures that were quickly becoming LinkedIn celebrities had "Follow" buttons on their profiles. Influencers were a few hundred renowned business and industry leaders that were selected by the LinkedIn editorial team to be marketed as experts that LinkedIn members could follow in order to read their updates and the content they shared. Following first appeared several years ago and has its beginnings in LinkedIn's Influencers program. However, following on LinkedIn is a bit different from connecting. Where LinkedIn differs from similar services is in the atmosphere.įollowing is another way to access a member's information and to see updates, posts, and content that they share. LinkedIn connection is a mutual, two-way relationship between two individuals in which both parties share their personal information - education and employment history, volunteer experience, skills and interests, and so on - as well as their posts and updates. However LinkedIn does shows the number of followers that members has.Ĭonnecting on LinkedIn is very similar to friending on other social media. This list is not to be confused with LinkedIn's most connected as it almost impossible to compile such a list since only members know their number of connections.
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